VisitScotland – together with the Scottish Government and various other agencies – decided to create one overarching campaign to promote Scotland to the world.
This had never been done, or even attempted, before.
With the help of some brilliant planning and creative collaborations, I created the 'Scotland is Now' idea whilst working together with two of Scotland's leading creative agencies.
#scotlandisnow has become iconic and regularly appears in the media – plus multiple
comms channels, including social, print, film and even t-shirts.
comms channels, including social, print, film and even t-shirts.
The final executions shown here changed from the work initially presented.
